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Longevity of Website

How long has this site been online under its current name? Review the longevity of a website to estimate its stability.

The "stars" represent the year a domain name has been registered.

2004 & earlier


People tend to trust a web site that has been around for a long time.

Typically, online scams are perpetrated through very new websites that die off quickly. As soon as the Internet Fraud is discovered, an alert can easily be conveyed to thousands of people almost instantaneously. The fraudulent companies then shut down that website and start again under a new name.

The stars represent how long a website has been registered under its current name, not counting the years during which a pre-existing brick-and-mortar store has been in business.

For example, (5 Stars) was registered in 1994. Although the Macys Stores were founded in 1858, the stars only represent the years since 1994.

On balance, "NEW" can also mean superb customer service and eagerness to please, like the service you get when you purchase from

The age of a domain is a strong factor when determining the longevity of a site on the internet.